Overview:

The Klarfit brand is sport and lifestyle brand that targets a large target audience base due to its wide range products catered from gym goer to active children. Klarfit needed a variety of improvement when came to its brand visual identity and that was the overral goal of the re brand.

Problem:

Regardless of a strong concept and mission, the limited visual identity of Klarfit resulted in inconsistent design outcomes across multiple touchpoints.To address this, I set out to develop a visual identity that was flexible and adaptable as the brand expands into new markets.

One of the main challenges I faced was the colour pallete, which consisted of blue and white.This restricted palette not only limited my ability to build the brand but also wasnt able to fitthe purpose of which the brand required.To overcome this, I introduced a new colour pallete to make the brand more dynamic andallowing me to create more striking visual designs to fit all the genres of the brand suchas children equipment.