KITU CASES is a local phone case brand from the UK whose aim is to bring a nostalgic feeling to the phone case market using illustration and customisable stickers. KITU CASES want's to give young people a relatable sense of style.
Phone cases these days tend to stick to singular style, while Kitu cases wants to bring back emotion such as nostalgia an relatability back to the market.
Our journey begins with first understanding the target audience. KITU CASES wants to target the young who are looking to match their style with something fun and exciting. Thats why we start with creating brand tone using illustration and web design.
Lead designer, UI/UX designer
I added illustrations to my visual branding. This allowed me to efficiently
communicate the feel of the brand and also add a sense of personal touch.
The illustration style is vector based using bright warm colours.
